About White Punt Consulting
White Punt Consulting is a strategy and digital advisory company dedicated to helping rural, coastal, and place-based communities thrive in a fast-changing world.
We work at the intersection of tourism, economic development, digital transformation, and community resilience—helping destinations, not-for-profits, and businesses turn their distinctive stories and assets into sustainable, measurable results.
From rural communities to regional tourism organizations and cultural institutions, our clients share a common challenge: how to compete, grow, and remain authentic in a digital, global marketplace. That’s where we come in.
Let’s Build
Something That
Lasts Together!
Whether you’re a tourism organization, a municipality, a cultural group, or a small business, White Punt Consulting helps you move from ideas to action, and from ambition to impact. Let’s create something awesome together!
Who We Are
White Punt Consulting is led by Wilma Hartmann, a tourism and digital strategy specialist with decades of experience in:
- Destination marketing and digital strategy
- Tourism and hospitality operations
- Board governance and nonprofit leadership
- Community economic development
- Technology-enabled visitor experiences
As an owner and manager of award-winning tourism businesses, and as the founder of a thriving rural economic development non-profit organization, she understands the realities of running seasonal, place-based organizations while building for the future.
White Punt Consulting’s work is informed by this practical, on-the-ground experience as well as national best practices in tourism, governance, and digital transformation.
Our Approach
We Believe In:
- Evidence-based decisions
- Community-led solutions
- Clear governance and accountability
- Technology that serves people, not the other way around
Our process blends research, consultation, data analysis, and collaborative planning so that every project leaves clients stronger, more confident, and better equipped for what comes next.
“Our job is to help communities see what they already have, understand what’s really holding them back, and then build a practical path forward that actually works in the real world, not just on paper.”
— Wilma Hartmann, Founder, White Punt Consulting
Rooted in Place.
Driven by Strategy.
White Punt Consulting was founded on a simple belief:
strong places create strong economies—and strong economies require clear strategy, good governance, and smart use of digital tools.
Our name comes from Newfoundland’s coastal heritage – a punt being a small boat built for navigating close to shore, where local knowledge matters most. In the same way, we help organizations navigate complex change with deep respect for local context, culture, and community.
We work alongside communities to understand their people, assets, risks, and opportunities—then help translate that into practical strategies, projects, and funding-ready plans.
